Fleet sales accounted for 36.1% of Chrysler’s 2010 new-vehicle sales, according to a U.S. Securities and Exchange Commission filing. Of the auto maker’s 1.09 million new-vehicle deliveries last year, 392,000 went to fleet customers, such as governments and leasing companies, the document says. Rental-car companies accounted for 317,000. The industry average for fleet sales is about 18%. They often generate lesser margins than retail business so auto makers manage ratios carefully. ...

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