The Chrysler Group says it will retain GlobalHue as its multicultural advertising agency after a 4-month review. Chrysler narrowed the field from 24 agencies to 13 to five during the 4-month review (see related story: Chrysler Names Finalists for Multicultural Ad Account). "During the review, GlobalHue’s capability to deliver unique campaigns that reflected the personality of the Chrysler, Jeep and Dodge brands was a key factor in winning this account," says George Murphy, Chrysler Group ...

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