SAN FRANCISCO – Because of its alliance with Fiat Automobile SpA, Chrysler Group LLC executives are speaking a different language these days. But it’s not Italian. The title of chief engineer has been replaced by “model responsible,” a term borrowed from Fiat. The intent, at both auto makers, is to fully engage engineers in their work. The goal is to improve quality. “You live, eat, breathe and sleep that vehicle,” says Ralph Gilles, Dodge-brand CEO and president. “And your reputation ...
Premium Content (PAID Subscription Required)
"Chrysler Retires Chief Engineer Title" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.