SAN FRANCISCO – Because of its alliance with Fiat Automobile SpA, Chrysler Group LLC executives are speaking a different language these days. But it’s not Italian. The title of chief engineer has been replaced by “model responsible,” a term borrowed from Fiat. The intent, at both auto makers, is to fully engage engineers in their work. The goal is to improve quality. “You live, eat, breathe and sleep that vehicle,” says Ralph Gilles, Dodge-brand CEO and president. “And your reputation ...

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