DETROIT – Stealing a page from the Korean car makers’ playbook was a smart move for the Chrysler Group. The company says its December U.S. sales increase of 6% to 178,001 units was due to the company’s 7-year/100,000 mile “Home for the Holidays” extended powertrain warranty program. In fact, the program was such a success that Chrysler will extend the offer through the first quarter of 2002. Unlike its competitors, which offered expensive 0% financing programs in December, Chrysler ...
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