An aggressive showroom-rejuvenation strategy that saw Chrysler vanish temporarily from the public spotlight is paying dividends, the auto maker’s quality chief says in the wake of significant customer-satisfaction gains. Except for one day when Chrysler opened its doors to give stakeholders and observers a peek at its product plans, the auto maker walled itself off from curious media for 18 months following its tumultuous bankruptcy in June 2009. The result: 16 new or significantly ...
Premium Content (PAID Subscription Required)
"Chrysler Takes Validation From Latest APEAL Results" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.