This month marks nearly a quarter of century since Jeep joined the Chrysler fold as the jewel in the now-defunct American Motors crown. Today, Chrysler still is polishing the iconic brand to preserve its full value. And that means honoring Jeep’s roots. Consider the Wrangler midsize SUV. “We used to make a 4x2 Wrangler,” brand boss Mike Manley says. As of model-year ’11, “we no longer do that.” Jeep’s president and CEO has drawn a line in the sand – mud and snow, too – to define what ...
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