AUBURN HILLS, MI – What’s the inside story on Chrysler Group LLC’s approach to interior design? Think data, rapid prototyping and passion – all delivered in-house. Often maligned for skimping on the types of soft-touch materials considered by other auto makers to be the price of entry, Chrysler says it now is committed to the challenge for market leadership on quality, style and customer satisfaction. “Throughout the whole company, from the CEO down to the engineers, down to the design ...

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