PARIS – Automobiles Citroen plans to introduce a new sub-brand at the Paris auto show Sept. 30 based on its 2007 concept C-Cactus hybrid. PSA Peugeot Citroen’s top designer Jean-Pierre Ploue tells Autocar magazine the new brand will be defined not by price, “but by simplicity and ingenuity of design,” primarily to attract what he calls the “iPod generation.” The emphasis on design is a change. The C-Cactus was stripped down to a minimum of parts. The idea was to test whether consumers ...
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