On the surface, there are few companies truly enjoying 1998 sales results in Canada beyond those that snared car and truck crowns. For the first time, the Honda Civic won the car melee, and Ford Motor Co. continued to dominate both overall sales and the truck race with its F-Series fleet (see insert pp. 5-6 for Canada sales by vehicle line). But after 1996 and 1997 gave all the indications of a blistering turnaround from a decade-long slump, 1998 was up only 1.0%, and indications are the ...
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