DETROIT -- Consumer demand, leasing, new products and a faltering economy are combining to keep luxury automakers competitive, says Mike O’Driscoll, president of Aston Martin, Jaguar and Land Rover North America. “A constant element over the last decade has been this increasing democratization of luxury that we’ve seen,” O’Driscoll says. “If you think back to, say 15-20 years ago, BMW, Mercedes-Benz and Jaguars were fairly rare sights on driveways in suburbs. And yet today, so many ...
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