DETROIT -- Consumer demand, leasing, new products and a faltering economy are combining to keep luxury automakers competitive, says Mike O’Driscoll, president of Aston Martin, Jaguar and Land Rover North America. “A constant element over the last decade has been this increasing democratization of luxury that we’ve seen,” O’Driscoll says. “If you think back to, say 15-20 years ago, BMW, Mercedes-Benz and Jaguars were fairly rare sights on driveways in suburbs. And yet today, so many ...
Premium Content (PAID Subscription Required)
"Climate Allows Luxury for the Masses" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642