SANTA BARBARA, CA – An advertising blitz will begin New Year’s Eve for the Chevrolet Cobalt, the all-new compact car General Motors Corp. believes eventually can outsell the segment-leading Honda Civic and Toyota Corolla. The “Kick Ball” and “Mash Up” commercials will appear during Dick Clark’s New Year’s Rockin’ Eve 2005 television special, which is the same placement Chevy used to launch its “American Revolution” campaign last year. The two ads, which follow earlier “teaser” ...
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