It’s hard to put a pricetag on the value of brand image. But it’s proving hefty for those marketing the all-new Chrysler Pacifica cross/utility vehicle who are learning firsthand just how powerful brand can be. The launch of the Pacifica sports tourer (a cross between a sedan, minivan and SUV) has not been smooth for the new nameplate trying to define itself in a competitive market. And the premium vehicle has the added burden of moving the Chrysler brand itself upmarket. Chrysler is ...

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