When the Big Three automakers announced in February 2000 they would create a virtual marketplace that would become the “mother of all exchanges,” expectations ran high. Perhaps too high, says Kevin W. English, the newly hired chief executive whose job is to fulfill Covisint's potential. In his first interview since arriving in Detroit May 1, Mr. English tells Ward's that Covisint must prove itself independent of its deep-pocketed parents. “The swagger that was part of Covisint 12 to 14 ...

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