BIRMINGHAM, MI – Technology can change your life, but it will not sell a car, a design consultant says. “It just doesn’t matter how great your product is or how wonderful your technology is if your design is off,” Mark Dziersk, senior vice president-design for Herbst LaZar Bell Inc., says here at this week’s Electronics University hosted by Siemens VDO Automotive and aimed at educating media about automotive technology-related issues. An emotional attachment to a product is essential to ...

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