TOKYO — For better or for worse, the marriage of Daimler-Benz AG and Chrysler Corp. in Japan appears to be working. Rainer Jahn, president of DaimlerChrysler Japan Holding Ltd., says that Mercedes has been the No.1 automotive import here for the last two years, with sales of 53,239 vehicles in 1999 — 19.6% of total import sales of 271,436. “We were clearly the import locomotive last year,” he says. Chrysler brands, however, have been almost irrelevant in the Japanese market, with total ...
Premium Content (PAID Subscription Required)
"DaimlerChrysler-Japan consolidates brand operations" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.