BEIJING — DaimlerChrysler AG is reluctant to pull the plug on its failing Beijing Jeep Corp. joint venture here (see Focus on China — Sept. '99, p.1), and is studying ways to turn the situation around. “We've made money in the long haul,” says DaimlerChrysler Corp. President James P. Holden. “Now, however, it is not profitable.” The company currently is mulling a new product for the plant. Holden says that there is a limited market for US$25,000 cars in China. He says those who predicted ...
Premium Content (PAID Subscription Required)
"DaimlerChrysler studies ways to return profits to Beijing venture" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.