Smart or just plain stubborn? That's been the debate inside DaimlerChrysler almost since the inception of the automaker's micro car operation known as Smart. The division, which makes tiny, inexpensive 2-seat commuter cars sold through a separate dealer network, has been a money loser for DaimlerChrysler and will continue to be so for at least another three years. Many insiders long have wanted to dump the division, plagued early on with engineering snafus and major marketing missteps. ...
Premium Content (PAID Subscription Required)
"DC Exec Says Time Proving Smart Was Right Thing to Do" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.