DaimlerChrysler Corp. underestimated how lease-dependent Jeep Grand Cherokee sales were when it dialed back its lease incentives in May and June. The result: the carmaker had a 100-day supply in June and had to tack on an extra week of summer shutdown for inventory control. “We probably went a little too far,” says James P. Holden, DCC president and chief executive. “We didn't mean it to go down that much,” he says of the one-third sales drop when the automaker switched from attractive ...
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