DaimlerChrysler Corp. abandoned its second quarter incentive program a month early in favor of one designed to give incentives directly to consumers and dealers as opposed to low-interest rate financing. “The strategy is to get spending money to consumers rather than banks,” says Ted Cunningham, DCC's executive vice president for global sales and marketing. DCC's rebate program is further evidence of how competitive the market remains and that no one can afford to back off incentives ...
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