Special Coverage

NADA Convention & Exposition

NEW ORLEANS – Dealix, a division of the Cobalt Group, has re-launched its Usedcars.com website, giving consumers multiple ways to search for a vehicle, whether they are looking for a deal or a specific model.

The new website continues to charge dealers only when interested shoppers contact them by phone or email.

One key addition to the site offers car buyers the ability to compare dealer-listed prices with Kelley Blue Book suggested retail values. The feature gives shoppers confidence they are paying a fair price for the vehicle, Dealix officials say.

The upgraded Usedcars.com also provides several new tools to help dealers promote their vehicles online by making them more visible to the consumer.

To help move aged inventory, a “Best Values” section highlights the most aggressively priced vehicles automatically, at no extra charge to the dealer. Dealers also can list older inventory in the Dealer Spotlight section.

Additionally, dealers can use “badges” to classify inventory as newly listed vehicles, just-reduced prices, vehicles from dealers with a “Premier” designation, vehicles with a dealer “spotlight” and “Best Value” pricing.

Cobalt also launches PowerDisplay, an online advertising service that allows dealers to target car shoppers online within specific geographic locations.

“PowerDisplay has been a tremendous asset to our organization,” says Shaun Weissman, manager-business development for Rallye BMW of Westbury, NY. “Geo-targeting and contextual placement ensure that we are effectively targeting customers who are actively engaged in automotive content online in our market.”

Dealers only pay when the ad generates a visit to their website or showroom.

cbanks@wardsauto.com