WASHINGTON â The Detroit Three had ample time to transition their fleet mix toward more fuel-efficient vehicles and avoid the hangover pain from last yearâs fuel-price spike, but the auto makers were intoxicated by money-making trucks â even as the gin barrel began drying up. âThey failed; they didnât respond,â says Walter McManus, head of automotive analysis for the Transportation Research Institute at the University of Michigan. McManus estimates the shift towards smaller vehicles, ...
Premium Content (PAID Subscription Required)
"Detroit Three âFailedâ to React to Changing Consumer Preference" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.