For an automaker trying hard to improve sales and market share, an irritated dealer network is one of the last problems General Motors Corp. would want. But the vast Vehicle, Sales, Service and Marketing reorganization, the rollout of a new vehicle ordering system and the elimination of regional dealer advertising groups has given GM just that. Some 60 Chicago area dealers filed a lawsuit recently in an Illinois Circuit Court challenging GM's new integrated field marketing strategy, ...
Premium Content (PAID Subscription Required)
"Dissension in GM Dealer Ranks" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.