Dodge Aims High With Caliber

SCOTTSDALE, AZ – Chrysler Group’s Dodge brand is targeting Western Europe for significant market share gains, and its primary ammunition is the U.S.-built Caliber small car.

By the end of 2007, the auto maker expects the Caliber to hold a 1% share of Western Europe’s C-car sales, the region’s largest vehicle segment, says Judith K. Wheeler, director-Dodge car marketing and front-wheel-drive product ...