There was little notice last summer when The Polk Co. began reporting vehicle registrations by census tracts, rather than zip codes as in the past. But it left some dealers unsettled when auto companies began using those census tracks in lieu of zip codes as marketing territories for dealers and for measuring their performance. It’s led to some dealer "unrest," says Jim Dimond, Chrysler Group’s senior manager for network planning, anxious to clarify misunderstandings. It’s a switch in ...

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