There are a dozen reasons to explain why the new Scion youth marketing effort is dumb, extravagant and unnecessary. There is really only one reason to believe it might become a sudden, terrifying success: Toyota is behind it. Jed Connelly, Nissan senior vice president, sales and marketing, sums it up in a recent interview: “I’m not sure I quite understand (Toyota’s) strategy. But trust me, I understand Toyota doesn’t make big mistakes.” If Toyota were a hockey team, it wouldn’t ...

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