Like it or not the Big Three will lose market share for years to come. And there’s not much they can do about it, even if they come out with red-hot products that shoot to the top of the quality charts. No, I'm not a pessimist. It’s just a matter of simple arithmetic. For years the Big Three had three market segments to themselves: fullsize pickups, SUVs and minivans. And for years the offshore auto makers ignored these segments. For one thing, they couldn’t bring themselves to ...

Premium Content (PAID Subscription Required)

"Don’t Share Your Market Share" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.