Corp.’s Buick brand offers a peek at its international aspirations with the unveiling today in Beijing of the Invicta concept car.
The coupe-like midsize sedan is a product of collaboration between GM designers in Shanghai, China, and Warren, MI.
“Using our virtual reality centers in Warren and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta,” GM design chief Ed Welburn says in a statement. “The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation.”
The Invicta, which means “invincible” in Latin, was inspired by past Buick concepts, the Riviera and Velite. True to the brand, it features three portholes on each side – but instead of gracing the front quarter-panels, they are located on the hood.
The 5-passenger interior is marked by seamless transitions between the doors, instrument panel and center console. Light-emitting-diode technology highlights the wood trim, polished aluminum accents and anilene leather.
A glass roof enhances the cabin’s spaciousness, which measures nearly 100 cu.-ft. (3 cu.-m).
Mounted on a 115-in. (291 cm) wheelbase, the Invicta is powered by a turbocharged 2.0L engine that features, for the first time in a Buick, direct injection. Mated to a 6-speed automatic transmission, the 4-cyl. engine generates 250 hp and peak torque of 220 lb.-ft. (298 Nm).