The suits at Ford can exhale. Three months after adding an EcoBoost V-6 to the F-150 pickup’s equipment list, trucks powered by the engine are “selling like crazy,” says Kenny Covert, general sales manager of Covert Ford Austin, in Austin, TX. This quells fears that the 3.5L turbocharged direct-injected engine would alienate core pickup buyers who historically prefer larger V-8s. Even in critical truck markets such as Texas and Oklahoma, demand appears strong. April’s take-rate was ...
Premium Content (PAID Subscription Required)
"EcoBoost Popularity Catches Ford by Surprise" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.