LONDON – European luxury makers are "being pulled into the U.S. incentive battle to some degree," say industry analysts here. Audi AG, DaimlerChrysler AG (Mercedes-Benz) and BMW AG increased their U.S. incentives in April by an average 13%, the same as the U.S. Big Three. BMW is offering substantial incentives on soon-to-be replaced 5-Series. "Up until now, European luxury brands had managed to largely escape the U.S. incentive battles, but perhaps no longer," says J.P. ...
Premium Content (PAID Subscription Required)
"European Luxury Brands Take On U.S. Incentive Battle" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.