When American Honda Motor Co. Inc. initially planned the roll-out of the all-new Odyssey minivan, the automaker foresaw volumes split about 70%-30% between the low end and high end version of the vehicle (see Ward's Automotive Reports — July 6, '98, p.6). But Honda confirms that initial demand is actually the opposite. And a spokesman says it's likely the high-end EX will continue to account for about 55% of the mix even after initial demand is satisfied. The difference between the entry ...

Premium Content (PAID Subscription Required)

"EX Demand Challenges Odyssey Output" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.