Michael J. Seergy says his company is ready for a “smashed-mouth marketing” attack on the competition. The vice president and general manager of the Nissan Div. of Nissan Motor Corp. U.S.A. says the automaker has come a long way in the past year after paying the price for previous bad strategies. One dramatic change is that leasing has dropped from more than 30% to 17% penetration — meaning the used car baggage and its huge carrying costs have slipped from 30,000-40,000 units to about ...
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