DETROIT – Ford Motor Co. has more than 30,000 orders for its redesigned ’03 Expedition, scheduled to reach U.S. showrooms before June 21. Such response lends credence to the claim that the SUV’s launch is critical to the auto maker’s turnaround. The rollout “will demonstrate where we are with quality,” says Rich Stoddart, marketing communications manager-Ford Div. “We’re taking that seriously.” In a bid to ensure a problem-free launch, unlike that of the Escape and the redesigned ...
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