DETROIT – For Chrysler Group, 2004 is shaping up to be an expensive year with the risk and cost associated with nine new product launches; an additional $250 million in marketing costs and the admission incentives likely still will be necessary to move all that metal. Chrysler takes the wraps off eight of the nine new products the company will introduce next year in what President and CEO Dieter Zetsche describes as “the largest product offensive in the history of the U.S. auto industry.” ...
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