Most dealers are great communicators. Their job requires them to get their points across to customers, manufacturer field reps and staffers. Good communication skills also fuel effective public speaking. But some dealers run on empty there. How many dealers must get up in front of a group and speak? A lot. So says C. Mike Jousan. He conducts training sessions to enhance dealers' communication skills, especially before an audience. Many dealers, as community leaders, address civic ...
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