Numbers do not lie. Used-vehicle buyers are visiting fewer dealer lots and relying less on newspaper classified advertising to help them in their purchase. Instead, they are turning to the Internet. The question for car dealers is how to capture these buyers while increasing profitability. Already, 24% of used-car buyers say the Internet is the method they used to buy a vehicle, according to J.D. Power and Associates research. Another 45% say they used the Internet although it did not ...
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