SAN ANTONIO – The preparations and expectations are huge, as Ford Motor Co. launches its new ’04 F-150 pickup into the marketplace. “You can’t think about how important the vehicle is while you’re doing it, or you’ll be up nights,” says Patrick Schiavone, design director-Tough Trucks and SUVs. Ford F-150 FX4 “This is the crown jewel for us,” says Tom Gorman, general sales manager-Ford Div. “We can’t afford anything but a successful launch.” The 3,800 U.S. dealers will ...
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