More Stories Fierce competition marked by leading-edge design and innovation is turning the ’04 fullsize pickup segment inside out. Ford Motor Co. and Nissan Motor Co. Ltd. are the center of attention. Each offers an all-new product for the fullsize truck segment, which – to date – is closely tracking 2002’s volume of 2.2 million units. And each truck makes an aggressive assertion about the wants and needs of fullsize pickup buyers. PICKUPS* 1998 2002 2003* ...

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