Much went wrong for Ford Motor Co. in 2007. The company recorded its worst sales in a quarter century, ceded its No.2 auto company status in the U.S. to Toyota Motor Sales U.S.A. Inc. and saw the Blue Oval fall from the No.1 to No.3 brand behind rivals Chevrolet and Toyota. But the bulk of Ford’s 2007 problems fell squarely in the bed of its top-selling F-Series, which under performed the fullsize pickup segment and accounted for a big slice of the auto maker’s overall volume gap with ...
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