NEW YORK – The new F-Series pickup launch will last until December 2004, making it the longest new-model rollout in Ford Motor Co. history. The ’04 F-150 launch began in early September with the start of the NFL season and will stretch through the end of next year. Normally a rollout is completed within six months of production startup, says Doug Scott, marketing manager of Ford's truck group. But because the new Dearborn Truck Plant won't begin ’04 F-150 production until May, Ford ...
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