MARANELLO, Italy – Although Ferrari Automobiles SpA maintains its long-standing penchant for exclusivity, a new lower-priced model, along with growing demand from emerging markets and improved production facilities, is pushing the Italian auto maker to build more cars than ever before. The situation begs the question: How many Ferraris are too many? In 1993, Ferrari President Luca di Montezemolo offered assurance that “Ferrari will never, never, never build more than 3,500 cars a year.” ...

Premium Content (PAID Subscription Required)

"Ferrari Growth May Conflict With Exclusive Image" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.