MOSCOW ‚Äď Unlike elsewhere in Europe, foreign auto makers have a tough time selling small cars in Russia because they are more expensive than domestic alternatives, says Ford of Russia Marketing Director Irina Sharovatova. Ford sells most of its European lineup here, with the notable exception of the sub-B Ka small car, Sharovatova tells Ward‚Äôs during an interview here. ‚ÄúThis is not a big market for our small cars, because (our) small cars are not cheap, and the price is the key feature ...
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