FARMINGTON, PA – In three years, there will be five generations of car-buying aged consumers in the U.S. market, and the diversity will present challenges to all auto makers, says a Toyota Motor Sales U.S.A. Inc executive. “Each generation will account for a viable segment of the market,” Bob Carter, group vice president and general manager-Toyota Div., says at a media event here. “And the generational differences on the products they're looking for – we haven't seen it this broad.” The ...

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