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Ford ’09 F-150 Pulls Out All the Stops

Byron Pope, WardsAuto
Feb. 4, 2008 3:46pm

In late 2006, Ford Motor Co. designers were asked to halt their mild refreshening work on the auto maker’s stalwart F-150 pickup.

The fullsize pickup market was heating up, and upstarts such as Toyota Motor Corp. and its all-new Tundra were upping the ante.

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