As happened with its ballyhooed Revitalization Plan of 2002, external forces have compelled Ford Motor Co. to accelerate its current North American turnaround initiative, dubbed Way Forward. Within the next 60 days, the auto maker will disclose “additional actions” to accomplish the speed-up, assures Chairman and Chief Executive Officer Bill Ford. “It’s an all-costs attack on all fronts,” he tells analysts and journalists during a briefing on the auto maker’s second-quarter financials. ...
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