Ford Motor Co. is burnishing its image with its first corporate ad campaign in nearly four years. The ads in newspapers and magazines and on the radio tout Ford as a leader in hybrid technology. Ford stresses the five hybrids it will have on the road by 2008 are American in origin. With the attention some competitors get for hybrid leadership, a spokesman says it is time for Ford to send the message
Ford Motor Co. is burnishing its image with its first corporate ad campaign in nearly four years.
The ads in newspapers and magazines and on the radio tout Ford as a leader in hybrid technology. Ford stresses the five hybrids it will have on the road by 2008 are American in origin.
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With the attention some competitors get for hybrid leadership, a spokesman says it is time for Ford to send the message that it is aggressively in the game.
“It's important to let people know what the Blue Oval stands for,” the spokesman says.
The last corporate campaign was in 2001. Chairman Bill Ford Jr. talked about the heritage of the family business.
Many corporate campaigns surfaced this year. In some, foreign auto makers stress their commitment in the U.S..
