DEARBORN, MI – Ford Motor Co., in its continuing bid to connect emotionally with consumers while distancing itself from Detroit-based competitors, launches a new phase of its “Drive One” advertising campaign.
The campaign, scheduled to begin Oct. 12, marks a push to match Ford against perennial marketplace giants Toyota Motor Corp. and Honda Motor Co Ltd., says Matt VanDyke, director of marketing communications.
“We’re getting to a stage where we need to not just talk ...
Sign in to access
this Article
"Ford Advancing ‘Drive One’ Ad Campaign" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.
