WardsAuto
Home > News & Analysis > Ford Advancing ‘Drive One’ Ad Campaign

Ford Advancing ‘Drive One’ Ad Campaign

Byron Pope, WardsAuto
Oct. 7, 2009 6:01pm

DEARBORN, MI – Ford Motor Co., in its continuing bid to connect emotionally with consumers while distancing itself from Detroit-based competitors, launches a new phase of its “Drive One” advertising campaign.

The campaign, scheduled to begin Oct. 12, marks a push to match Ford against perennial marketplace giants

Sign in to access
this Article

"Ford Advancing ‘Drive One’ Ad Campaign" is part of the paid WardsAuto Premium content.  You must log in with Premium credentials in order to access this article.  To obtain Premium status, please contact us.

Why Become a Premium Subscriber?

WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format.  Learn more about the benefits of Premium access here.

Register Here
Related

Please login or register to post comments

Related Resources
Blogs
GM’s Europe Problem: Maybe Ex-CEO Saw Writing on Wall
by Dave Zoia
Posted 4 days ago
in Dave Zoia's Blog
Ram C/V Ready for Rock’n’Road
by Tom Murphy
Posted 1 week ago
in Tom Murphy's Blog
April U.S. Sales Validate Q1 Results
by John Sousanis
Posted 2 weeks ago
in Counting Cars

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

View all polls
Editor's Picks
  1. Hyundai on ‘Amazing Trajectory,’ Design Exec Says  
  2. Quake Changes Little in Toyota’s Supply-Chain Strategy  
  3. Continental to Boost Thailand Recovery   
Data Center

There are a number of ways to find data on WardsAuto:

BROWSE : Explore the breadth of WardsAuto data by geography and data type.
SEARCH: Use keywords and filters to search all data.
Reference: View reference and non-time-series data.
Public Data: A collection of data tables available to non-subscribers.

A subscription is required to see locked content.
We also welcome requests for customized data.

Go to Data Center

Key Content For:
Copyright © 2012 Penton Media, Inc.