TOKYO — “I regret Ford is such a minor player in Japan. Our market share of only 0.5% is mortifying,” says Eiji Iwakuni, a man determined to see far more Fords in Japan's future. Such blunt talk is unusual here, but the ex-Honda Motor Co. Ltd. executive who was appointed president of Ford Motor Co. (Japan) Ltd. last March is taking decisive actions to back up his sharp words. Japan's sales of imported Fords, never significant, plummeted 50% last year to 6,997. Even when Ford-badged cars ...

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