STERLING HEIGHTS, MI – Ford’s top marketer stops short of calling the auto maker’s upcoming C-Max cross/utility vehicle, which comes with a plug-in or hybrid-electric powertrain, a Prius-fighter, but his description of the vehicle tells the story. “Hybrid customers were asking for a dedicated silhouette, which is the reason we wanted to make this only available as a hybrid or PHEV,” Jim Farley, Ford’s chief marketer, says in a media backgrounder here at the auto maker’s Van Dyke ...
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