Goodbye and good riddance to Ford Motor Co.'s focus on new-age consumerism, the Center for Automotive Research's chief economist says. "The platform is the thing," Sean McAlinden says, following Dearborn's announced return to platform-oriented product development. Ford's move, he adds, "discredits and discounts" the application-based approach established in February 2001, during the final months of former CEO Jacques Nasser's leadership. Vehicle underpinnings not only ...

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