DETROIT â Ford Motor Co. says it plans to take a more "disciplined" approach when it comes to consumer incentives. The company says that while it has been chasing General Motors Corp. on the incentive front in recent months, it plans to develop its own strategy to better target incentives. "For part of the fourth quarter, I have to say we had a little bit of a reaction to GM," says Ford CFO Martin Inglis at Morgan Stanleyâs annual auto conference. "Weâre now back to our own par in deciding ...
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